Iceland has emerged as one of the world’s most attractive destinations for film, commercial, and creative video projects. From breathtaking glaciers to volcanic landscapes and dramatic coastlines, the country offers a cinematic backdrop like no other. But beyond its beauty, what makes Iceland such a strong contender for video production is the professional support available from local experts. Hiring a production company in Iceland can make all the difference in ensuring a smooth, cost-effective, and visually stunning project.
In this article, we explore the growing demand for video production in Iceland, why international brands and filmmakers choose Icelandic production companies, and how this Northern gem has become a global creative hub.
Why Iceland is Perfect for Video Production
The first thing that attracts filmmakers, agencies, and brands to Iceland is its unique natural beauty. Within a few hours’ drive, you can film:
- Towering waterfalls such as Skógafoss and Gullfoss
- Black sand beaches at Reynisfjara
- Vast glaciers like Vatnajökull
- Active volcanic landscapes and lava fields
- Snow-covered mountains and icy lagoons
This diversity means a single shoot can capture multiple “worlds” without traveling internationally. That’s why blockbuster films like Interstellar, Oblivion, and Star Wars: The Force Awakens have used Iceland as a filming location.
For brands, this visual power translates into marketing material that immediately stands out. A car commercial on a winding Icelandic road or a luxury product launch with a glacier backdrop creates lasting impact.
The Role of a Production Company in Iceland
While Iceland is visually stunning, filming there is not without its challenges. Weather conditions, accessibility, and legal requirements can create complications for foreign crews. This is where a production company in Iceland becomes invaluable.
Key Advantages of Hiring a Production Company
- Local Knowledge of Locations
Icelandic production companies know the best spots for shooting, including hidden gems away from crowded tourist areas. They also secure permits quickly and manage location agreements. - Expert Handling of Weather & Logistics
Iceland’s weather can change in minutes—from sunshine to heavy storms. Local crews are used to adapting plans quickly and safely without sacrificing quality. - Professional Film Crew & Equipment
Iceland boasts highly skilled cinematographers, drone operators, sound engineers, and lighting specialists. Many companies also provide high-end equipment rentals, saving costs on shipping gear. - Tax Rebates & Cost Efficiency
The Icelandic government offers up to 25% reimbursement on film and video production costs. A production company ensures eligibility and handles all the paperwork. - Safety & Compliance
Shooting near glaciers, volcanoes, or geothermal sites requires strict safety measures. Local crews are trained to handle such environments responsibly.
Commercial Video Production in Iceland
More than just a filming location for Hollywood, Iceland is now a hotspot for commercial video production. Major car brands, fashion houses, and tech companies have all shot campaigns in Iceland to leverage its adventurous and modern appeal.
A production company in Iceland can tailor services for:
- TV commercials – showcasing products in cinematic settings
- Brand films – telling company stories with an adventurous twist
- Product launches – creating global campaigns with premium visuals
- Social media content – producing short-form, shareable clips in iconic locations
These productions often combine Iceland’s natural beauty with cutting-edge cinematography, ensuring maximum impact for international audiences.
Corporate and Event Video Services
Aside from commercials and films, Iceland has become a hub for corporate video production. Many companies choose Reykjavík for international conferences, business events, or product launches. Local production companies offer:
- Event coverage (multi-camera filming, live streaming, highlights)
- Corporate storytelling (brand culture videos, interviews, documentaries)
- Training & internal videos (professional and polished in Iceland’s unique settings)
With Iceland’s reputation for sustainability and innovation, companies often integrate eco-conscious themes into their productions, aligning with global business values.
Music Videos and Creative Content
Iceland’s surreal landscapes are also a favorite for music videos. Justin Bieber famously shot I’ll Show You in Iceland, and artists such as Coldplay and Kaleo have also used the country for unforgettable visuals.
A production company in Iceland helps musicians and directors with:
- Location scouting tailored to the music’s theme
- Drone and cinematic shots that add drama
- End-to-end production, from shoot to editing
Even independent artists find Iceland affordable thanks to tax incentives and efficient local crews.
Post-Production Services in Iceland
While the landscapes are the main attraction, Iceland also offers excellent post-production services. Many production companies provide:
- Editing & Color Grading – enhancing Iceland’s natural contrasts (icy blues, deep greens, volcanic blacks)
- VFX & Animation – adding cinematic flair
- Sound Design & Mixing – ensuring world-class audio quality
This means clients don’t just leave with raw footage—they can receive a polished final product ready for global distribution.
Tax Incentives for Video Production
One of the strongest reasons to film in Iceland is the government’s 25% production rebate. This applies to feature films, documentaries, commercials, and TV shows.
By partnering with a production company in Iceland, international clients can ensure:
- All expenses meet rebate requirements
- Proper documentation and compliance
- Maximum return on investment
This often makes Iceland a more cost-effective choice than filming in other parts of Europe or North America.
Challenges of Filming in Iceland
Like any destination, Iceland comes with challenges:
- Unpredictable Weather: Sudden storms or snow can delay shoots.
- Remote Locations: Some filming spots require 4x4s, helicopters, or special permits.
- High Demand: Popular sites book quickly due to tourism and film requests.
However, a production company in Iceland helps navigate these issues with backup plans, local networks, and insider expertise.
Why International Clients Choose Iceland
Iceland’s video production iceland industry has built a global reputation because it offers:
- World-class landscapes unmatched anywhere else
- Skilled local crews with Hollywood experience
- Efficient logistics that save time and money
- Government rebates that reward investment
- Creative versatility for films, commercials, corporate videos, and music projects
For brands and filmmakers seeking originality, Iceland delivers an unforgettable canvas.
Conclusion
When it comes to video production in Iceland, few destinations can match the mix of natural beauty, professional expertise, and cost benefits. From Hollywood movies and global commercials to music videos and corporate storytelling, Iceland has cemented its place as a leading creative hub.
Hiring a production company in Iceland ensures that every detail—from location scouting to permits, crew management, and post-production—is handled smoothly. For international brands and filmmakers, this partnership guarantees not only stunning visuals but also efficient, safe, and cost-effective results.
