In an increasingly digital world, businesses are relying more than ever on strategic online marketing to reach their audiences, generate leads, and drive sales. As a result, digital marketing has become a critical skill across industries, and the demand for qualified professionals continues to grow rapidly.

To meet this market demand, 360 DigiTech, a reputable digital marketing agency and training institute based in Lucknow, offers a comprehensive Digital Marketing Certification Program. This program is designed to provide aspiring marketers, entrepreneurs, and professionals with hands-on skills, industry-standard tools, and career-ready training.

About 360 DigiTech

360 DigiTech is not just an educational institute—it is a full-service digital marketing agency. This unique dual role ensures that students are taught by professionals who actively manage real-time digital marketing campaigns for clients across various industries.

This practical approach allows learners to gain in-depth exposure to actual business scenarios, campaign strategies, and performance metrics. As a result, the training is both academically robust and practically relevant.

Course Objective

The Digital Marketing Course at 360 DigiTech is structured to equip participants with:

  • A strong foundation in all major digital marketing channels

  • Proficiency in industry-leading tools and platforms

  • Practical experience through live project work

  • Recognized certifications from Google and other major platforms

  • Personalized career support including internship and placement assistance

Course Curriculum

The curriculum has been carefully designed to reflect current industry requirements and employer expectations. It covers the following modules:

1. Search Engine Optimization (SEO)

Learn how to optimize websites for better visibility on search engines through keyword research, on-page and off-page techniques, link building, and technical SEO.

2. Search Engine Marketing (SEM) & Google Ads

Understand how to create, manage, and optimize paid advertising campaigns across Google Search and Display Networks.

3. Social Media Marketing (SMM)

Gain expertise in managing paid and organic campaigns across platforms such as Facebook, Instagram, LinkedIn, and YouTube.

4. Content Marketing

Learn how to develop strategic content that drives engagement and conversions. Includes blogging, article writing, and content distribution strategies.

5. Email & WhatsApp Marketing

Discover how to build email campaigns, automate sequences, and use WhatsApp Business effectively for outreach and engagement.

6. Website Creation and Management

Create and manage websites using WordPress without any coding. Understand domain hosting, content layouts, and landing page optimization.

7. Web Analytics & Conversion Tracking

Master the use of Google Analytics, Tag Manager, and other tracking tools to monitor website performance and measure campaign effectiveness.

8. Freelancing & Client Management

Develop the skills to pitch, negotiate, and manage digital marketing services as an independent consultant or freelancer.

Tools Covered

Participants will gain hands-on experience with a suite of professional tools used widely across the digital marketing industry:

  • Google Ads & Google Analytics

  • Facebook Business Manager

  • WordPress CMS

  • SEMrush / Ahrefs / Ubersuggest

  • Mailchimp & WhatsApp Business

  • Canva & Google Tag Manager

Course Format

  • Duration: 3 Months

  • Mode of Delivery: Classroom-based (Lucknow) and Live Online Sessions

  • Batch Options: Weekday and Weekend Batches

  • Class Size: Small batches to ensure individual attention

  • Assignments: Weekly assignments and final live project

  • Internship: Internship opportunity based on performance

This structured delivery ensures a balance of theory, demonstration, and hands-on practice, supported by real-world case studies.

Fee Structure

💼 Total Program Fee: ₹25,000 (All-Inclusive)

Included in the Fee:

  • Access to all course modules and resources

  • Live project experience and tool access

  • 360 DigiTech Certificate of Completion

  • Certification preparation for Google, HubSpot, Meta

  • Career and placement support

  • Post-training support for up to 3 months

Flexible Payment Options:
Installment plans are available for students and working professionals.

Certifications

Upon successful completion, participants will receive:

  • 360 DigiTech Certificate of Completion

  • Google Ads Certification

  • Google Analytics Certification

  • HubSpot / Meta Blueprint Certifications (optional)

These globally recognized certifications enhance employability and demonstrate your proficiency to prospective employers and clients.

Who Should Enroll?

This program is well-suited for:

  • Graduates and Job Seekers – looking to enter the digital marketing industry

  • Working Professionals – seeking career advancement or a domain switch

  • Entrepreneurs and Business Owners – wishing to manage their own marketing efforts

  • Freelancers and Consultants – aiming to offer digital marketing services

No prior marketing or technical background is required. The course is designed to take participants from foundational concepts to advanced applications.

Career Support & Placement Assistance

360 DigiTech provides end-to-end career support to all course participants. Services include:

  • Resume building and LinkedIn profile optimization

  • Mock interviews and soft skills development

  • Freelancing guidance and project sourcing

  • Job referrals through 360 DigiTech’s agency network

Graduates have secured roles in agencies, startups, and in-house marketing teams across Lucknow and other cities.

Alumni Testimonials

“I had no prior experience in marketing, but this course gave me both knowledge and confidence. Within two months of completion, I joined a digital agency in Lucknow.”
Rohit Verma, SEO Executive

“As a business owner, I was spending too much on agencies. After this training, I now manage my Facebook and Google Ads in-house, saving costs while growing sales.”
Pooja Sharma, Entrepreneur

“This was a career-changing decision. The training was practical, the mentors were helpful, and I’m now freelancing full-time with multiple clients.”
Neha Ali, Digital Freelancer

Enroll Today

If you’re looking to future-proof your career or grow your business through digital marketing, this course offers the structure, expertise, and credibility needed to succeed.

📞 Contact Information:

  • Phone: +91-XXXXXXXXXX

  • Email: info@360digitech.in

  • Location: Lucknow, Uttar Pradesh

  • Start Date: New batches begin every month

360 DigiTech – Learn. Apply. Succeed.
Your journey into digital marketing begins with the right training. Let us help you take the first step.

 

Categorized in:

Education,

Last Update: July 15, 2025

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