Market Overview

The global haddock market size was valued at USD 715.98 million in 2024 and is anticipated to grow from USD 748.70 million in 2025 to reach USD 1070.45 million by 2033, growing at a CAGR of 4.57% during the forecast period (2025–2033).

Haddock (Melanogrammus aeglefinus) is a popular white fish known for its mild flavor and versatility in various culinary applications. It is commonly found in the North Atlantic Ocean and is a staple in many European and North American diets.

Key Market Drivers

1. Nutritional Benefits

Haddock is a lean, high-protein fish rich in vitamin B12, selenium, and omega-3 fatty acids, making it appealing to health-conscious consumers seeking alternatives to red meat. With growing concerns around obesity, heart health, and overall wellness, many are incorporating this fish into their diets for its health benefits and mild flavor.

2. Rising Seafood Consumption

The growing global appetite for seafood is significantly driving the demand for haddock. Consumers are increasingly opting for healthier protein sources, and seafood, particularly lean fish like haddock, is gaining popularity due to its low-fat content and high nutritional value.

3. Sustainable Fishing Practices

Sustainable fishing practices are shaping the future of the global market as regulators and consumers increasingly demand environmental accountability. These practices not only help preserve marine ecosystems but also secure long-term fish stock availability. For instance, in November 2023, Norwegian fisheries reclaimed Marine Stewardship Council (MSC) certification for inshore haddock and cod, after resolving previous bycatch issues involving coastal cod stocks. The recertification reinforces Norway’s commitment to sustainable management and ensures continued market access in key European countries.

Market Segmentation

By Product Type

  • Fresh Haddock: Dominates the market due to its preference among consumers for its taste and texture.

  • Frozen Haddock: Offers convenience and a longer shelf life, catering to a global market.

  • Smoked Haddock: Popular in European cuisines, especially in dishes like kedgeree.

  • Canned Haddock: Convenient and has a longer shelf life, suitable for ready-to-eat meals.

  • Dried & Salted Haddock: Traditional preservation method, especially in Scandinavian countries.

  • Value-added Products: Includes fish fingers, patties, and fillets, catering to the ready-to-cook segment.

By End-Use

  • Household/Retail Consumers: The largest segment, driven by increasing home cooking and health-conscious eating habits.

  • Food Processing Industry: Utilizes haddock in various processed food products.

  • HoReCa (Hotels, Restaurants, Cafés): Significant demand for fresh and prepared haddock dishes.

  • Others: Includes institutional buyers and exporters.

By Distribution Channel

  • Supermarkets & Hypermarkets: Major retail outlets for fresh and frozen haddock products.

  • Specialty Seafood Stores: Offer a variety of haddock products, often including premium and sustainably sourced options.

  • Online Retail: A Growing segment due to the convenience of home delivery and a wider range of products.

  • Convenience Stores: Provide ready-to-eat haddock products for on-the-go consumers.

  • Others: Includes direct sales and export channels.

Regional Insights

  • Europe: The largest market for haddock, with countries like the U.K., Norway, and Iceland being major consumers and suppliers. In 2024, Norway reported a 7% increase in haddock exports to the EU, reflecting growing demand.

  • North America: Significant demand driven by the U.S. and Canada, where haddock is a staple in various seafood dishes.

  • Asia-Pacific: Fastest-growing market, with increasing awareness of the nutritional benefits of seafood and rising disposable incomes.

  • Middle East and Africa: Emerging markets with growing interest in seafood consumption.

  • Latin America: Steady demand, with potential for growth as seafood becomes more popular.

Competitive Landscape

Key players in the global haddock market include:

  • High Liner Foods Inc.

  • Lerøy Seafood Group

  • Marine Harvest ASA

  • Young’s Seafood Ltd.

  • Clearwater Seafoods

  • Pacific Seafood Group

  • Trident Seafoods Corporation

  • Ocean Choice International

  • Nordic Seafood A/S

  • Austevoll Seafood ASA

These companies are focusing on product innovation, sustainable sourcing, and expanding their global presence to cater to the growing demand for haddock.

Recent Developments

  • June 2025: Channel Fish Processing secured a U.S. Department of Agriculture (USDA) contract, valued at approximately USD 358,200, to supply 900 cases of frozen haddock fillets for child nutrition and domestic food distribution programs, with deliveries scheduled between July and October 2025.

Conclusion

The global haddock market is poised for steady growth, driven by increasing consumer demand for healthy, sustainable, and versatile seafood options. As awareness of the nutritional benefits of haddock rises and sustainable fishing practices become more prevalent, the market is expected to expand across various regions, with Europe and Asia-Pacific leading the way.

Categorized in:

Health,

Last Update: August 28, 2025

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