The tradition of artists releasing merchandise tied to their albums is nothing new, but Tyler has consistently taken things further than most. With call me if you get lost merch, he turned a typical promotional effort into an extension of his creative universe. The merch was designed to reflect the aesthetics of the album—drawing inspiration from travel, passports, luxury yet rugged exploration, and vintage design elements. Instead of being just t-shirts with album logos, the collection offered carefully crafted items that felt like fashion pieces on their own.